RESEARCH & EDUCATION
We specialize in qualitative research that can be utilized by producers and retailers of seaweed products to gain better insight into consumer demand. We also develop promotional activities through our various channels to push out key information on seaweed that can increase consumer awareness.
ADVOCACY
We monitor legislation and funding opportunities that can affect the U.S. seaweed industry, while serving as advocates for growth of the sector. These activities include informing elected officials of the opportunities and benefits of the seaweed sector, reviewing public funding opportunities and following the evolving regulatory environment for seaweed farms and manufactured products.
PROMOTION OF SEAWEED-BASED PRODUCTS
We promote the use and consumption of seaweed-based products. As more innovation and applications of seaweed species come on stream, there is a need to inform the public about the benefits and superior qualities/properties of seaweed in everyday products. Our activities include a "monthly product focus", regular communication through social media channels, and event participation as speakers and sponsors.